What We Do
We deliver qualitative insights that de-risk innovation and inform early commercial decisions.
Our focus is on the early stages of health innovation, where understanding the real-world context makes the difference between an idea and impact.
Through in-depth, stakeholder-driven research, we help bring clarity to promising concepts and their path toward validation and investment readiness.
Who We Serve
Researchers translating discoveries into real-world applications
University innovation offices supporting research-to-business and spin-outs
Entrepreneurs and start-ups shaping product-market fit
Investors seeking validated opportunities and risk-reduced ventures
Case Studies
Case study 1 — Oncology (US)
Personalized decision-support tool identifying patients who benefit from adjuvant chemo and radiotherapy.
To determine the key users and criteria for technology acceptance.
- Mapped key decision makers, decision criteria, users and champions within the research hospital environment
- Identified the commercial pathway for US acceptance
- Clarified and translated clinical benefits for relevant decision-makers
Provided the evidence needed to pivot and refine the market entry strategy.
Case study 2 — Diagnostic test at point of care (UK/EU)
Diagnostic technology detecting viral and bacterial infection at the point of care.
Determining key stakeholder needs, users, potential impact on clinical workflow and product design considerations.
- Defined user groups, use cases, and operating scenarios
- Highlighted adoption criteria and cost considerations
- Mapped patient touchpoints and care pathways
Provided the evidence needed to inform product design changes and evaluate alternative market entry strategies.
How We Work
We conduct tailored one-to-one interviews with the right clinicians, payers, patients, and healthcare ecosystem stakeholders.
Each study is designed to:
Our Methodology
Our method is grounded in the Sygeny Innovation Validation Canvas which is a structured framework designed to surface assumptions, guide qualitative inquiry, and identify the key value drivers, in an efficient engagement. Validated value drivers are evidence-based factors that determine whether an innovation is adopted, used, and sustained in real-world settings.
The Canvas brings clarity across four interconnected dimensions of value:
Stakeholder-led qualitative research
Focused one-to-one interviews with key stakeholders to generate real-world evidence mapped to the Validation Canvas.
How The Sygeny Innovation Canvas Is Used
The Sygeny Innovation Validation Canvas is used to support teams at different stages of innovation maturity
Why Choose Sygeny?
Our international network connects you to decision-makers across systems and geographies.
Our evidence-driven approach delivers clarity, builds confidence, and informs next-stage decisions.
We design qualitative engagements that are proportionate to our client needs generating insight quickly.
We have supported research-to-business journeys across Europe and the US.
Start The Discussion
Real world clarity for early innovation decisions.
Anita Navaratnam
Founder & Principal, Sygeny